Nowadays, using the social media is by far the best way to attract new students, promote and introduce UTM to the world.
Therefore, by having a “UTM Podcast” channel on Youtube and other apps as well (e.g. Spotify) will really introduce UTM to the world. The tools that are needed to start a podcast are really not expensive (if not already available in the university).
The idea is that every week, a new episode is uploaded on the Youtube channel. The host / co-host can be chosen by the university and the guests can be chosen by the university or by students or even if someone wants to attend as a guest.
I really think that having a UTM Podcast will make a difference when it comes to the QS World University Rankings.